Growing up in Austria and having lived in multiple countries around the globe has fuelled her fascination for different cultures and brands that play a meaningful role in society. Her previous career in finance has shaped her views on the economic value of strategic branding.
LDN > PAR > NYC > HKG > MXP > LAX > VIE
After graduating in international finance and fashion management from European School of Economics and London School of Fashion, Ulrike started an international career in corporate finance working for brands like HSBC, John Lewis, Cathay Pacific, Cadogan Estates, Raiffeisenbank International Bank. She led various global teams in strategy, structuring & change processes.
Her passion for brands has never ceased and so she took on new adventures in fashion and design, most recently as chief brand strategist and Managing Director at moodley, an international design and strategy consultancy.
Today Ulrike works as brand strategist through her platform O.O.A.K.MASTERCLASS and as client business lead at VMLY&R Vienna. She is fluent in four European languages.
Growing up in Austria and having lived in multiple countries around the globe has fuelled her fascination for different cultures and brands that play a meaningful role in society. Her previous career in finance has shaped her views on the economic value of strategic branding.
LDN > PAR > NYC > HKG > MXP > LAX > VIE
After graduating in international finance and fashion management from European School of Economics and London School of Fashion, Ulrike started an international career in corporate finance working for brands like HSBC, John Lewis, Cathay Pacific, Cadogan Estates, Raiffeisenbank International Bank. She led various global teams in strategy, structuring & change processes.
Her passion for brands has never ceased and so she took on new adventures in fashion and design, most recently as chief brand strategist and Managing Director at moodley, an international design and strategy consultancy.
Today Ulrike works as brand strategist through her platform O.O.A.K.MASTERCLASS and as client business lead at VMLY&R Vienna. She is fluent in four European languages.